There have been many high-profile celebrity crowdfunding campaigns, but what happens when they go wrong? We have a list of some notable crowdfunding failures below.
This was to be a film about a woman “who can’t seem to find the right guy, stuck in a pattern of bad relationships and constantly under the scrutiny of her entire extended family.” She decides to step outside her comfort zone, and finds herself in a stranger’s bed – with disastrous consequences.
Hart’s campaign launched in April 2013 with a very ambitious goal of $2 million. From past film crowdfunding campaigns such as The Veronica Mars Movie Project and Zac Braff’s Wish I was Here, one would think that with a well-known actress behind the project it would succeed. Unfortunately, this was not the case. With just under two weeks left of the 45-day campaign, a measly $51,605 (2% of the goal) was pledged, which resulted in Hart cancelling the campaign.
Hart did state before launching the campaign: “I know it seems like a leap of faith but I am asking you to do what Hollywood won't, and that is to take a chance on me as the lead of a romantic comedy film”. Sadly the public also refused to take a chance on her.
You can read more about their campaign here.
Darryl McDaniels (commonly known as DMC) from the pioneering hip hop group RUN DMC launched his Kickstarter campaign on July 12, 2013, with a goal of $100,000.
DMC’s campaign was titled “Darryl Makes Comics” (a play on his stage name - in case you didn’t realise), and he set out to release a comic novel. The comic was to be set in “hip-hop’s revolutionary era of the 80’s”. DMC was to be featured as a superhero “fighting for injustice in an alternate universe”.
Unfortunately, venturing into comics was perhaps a step too far. DMC did not even manage to reach even a tenth of his goal, only managing to raise $5,537 by August 11, 2013 (the final day of his campaign).
However, even though this project fell flat on its face, DMC did promise his supporters that he would still release his comic books. True to his word, DMC released a comic novel in October 2014 and has even published a few others after.
View his campaign here.
This was not so much a fail as the other projects, as it reached 65% of its goal. James Franco’s Palo Alto Stories raised $325,929 of its $500,000 goal. The idea of this film came about after Franco published his first book in June 2011. The book included short fictional stories inspired by his childhood and high school experiences while living in Palo Alto in California. His aim was to develop some of these short stories into three different feature films with the help of some talented and upcoming filmmakers. The films were to be called Memoria, Killing Animals and Yosemite.
Franco’s mission was to donate the profits of the movies to The Art of Elysium, a non-profit organisation that inspires working actors, artists and musicians to give their time and talent to help children with serious medical conditions. Despite this he did not reach his campaign target. Initially the campaign was supposed to last only a month, but Franco decided to extend his campaign by another two weeks. At the end of this time his project became 65% funded and as he had launched a flexible campaign on Indiegogo, he did receive the total amount pledged.
Despite this setback, Franco went on to produce these films with his team. Yosemite was released in January 2015 and Memoria in November 2015. There has so far been no mention of the release date of Killing Animals – but overall this project has been a resounding success.
Read more about their campaign here.